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Sales Automation

Stop Running Sales Follow-Ups in Excel, Use This Claude Automation

A free, automated sales follow-up system with Claude and Notion, for teams still living in spreadsheets.

If your sales follow-ups live in one sprawling Excel sheet, colour-coded, copy-pasted between people, and truly understood by only one person, you already know the pain. Rows get missed, versions multiply, and management can't see what's happening without pinging you. There's a cleaner way, and it costs almost nothing.

A sample sales pipeline running in Notion, updated by Claude.
A sample sales pipeline running in Notion, updated by Claude.

How it works (no tech skills needed)

  • Move it once, your follow-ups go into a free Notion database: one row per lead, with status, next action and date.
  • Ask in plain English, Claude reads and updates it for you: "Who haven't we followed up in 7 days?" or "Draft follow-ups for these five leads."
  • No formulas, no macros, no IT team, if you can type a sentence, you can run it.

What you get, all free

Free Notion databaseReplaces the fragile spreadsheet. Open it from phone or laptop, anytime.
System visibilityEveryone sees the same live pipeline, no more "which version is the latest?"
Free management reportsClaude summarises the pipeline for leadership on demand. No manual report-building.
Automatic weekly backupClaude uses Notion's export feature to save a copy every week, real data security, at no cost.

The only cost: Claude, and it does far more

  • One paid piece, a Claude subscription. That's it.
  • Not locked to this one job, the same subscription also drafts your email follow-ups, writes proposals, cleans lead lists and answers customer queries.
  • The real value, you're not buying a follow-up tool; you're getting a sales assistant that happens to run your follow-ups too.

Bottom line

Excel was never built to chase deals. This setup gives you a free, shared, automatically backed-up follow-up system, plus one affordable tool that keeps paying off across the rest of your sales work. Start with a single pipeline. You'll wonder why you waited.

Want this set up on your own work?

Our live 3-hour workshop shows your team how to build these on your real tools, so you leave using them the same day. We also set them up for companies.

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